In the vibrant season of midsummer, on July 10th, 2023, Ningshing Ubay and the world-renowned Korean ginseng brand, "Jung-Kwan-Jang," came together in Shanghai for a momentous signing ceremony, marking the commencement of their strategic partnership.

Jung-Kwan-Jang stands as a representative brand of Korean premium ginseng, boasting over 120 years of tradition. It carries the esteemed legacy of KGC (Korea Ginseng Corp), a subsidiary of KT&G (Korea Tobacco & Ginseng Corporation), encompassing decades of manufacturing expertise, stringent quality management, and the artisan spirit that embodies the wisdom of cultivating Korean ginseng for thousands of years. With an unwavering commitment to craftsmanship, impeccable techniques, rigorous processes, and uncompromising standards, Jung-Kwan-Jang refines their exceptional products to offer the epitome of quality and excellence to the world.

The strategic cooperation agreement was signed by Jin Yangzhen, the Chairman of Jung-Kwan-Jang China, and Shi Chenjia, the Vice President of Ningxing Holdings and General Manager of Ningshing Ubay, serving as representatives of both entities.

This momentous agreement signifies a crucial step where Ningshing Ubay and Jung-Kwan-Jang of Korea fully leverage their respective strengths and forge a powerful alliance. Guided by the principles of "complementary advantages and win-win cooperation," both parties are committed to delivering healthy products to Chinese consumers and jointly contributing to the development of the Chinese-Korean consumer goods market. The inaugural wave of Jung-Kwan-Jang offline stores, including locations in Ningbo and Hangzhou, is set to open in August. Stay tuned for an exciting journey ahead!

As the post-pandemic era dawns, there is an unprecedented surge in the demand for health, with a deepening understanding of wellness principles taking root in people's hearts. The normalization of healthy living has become a prevailing trend, shaping changes in people's health consciousness, lifestyle habits, and level of attention towards the thriving health industry. This lays a solid foundation for the rapid growth of the health sector.

During the signing ceremony, Yao Ying, the General Manager of Jung-Kwan-Jang China's Retail Division, first provided an overview of the company's development journey and the retail landscape in China. Following this, Jin Yangzhen, the Chairman of Jung-Kwan-Jang China, expressed hopeful anticipation for the collaboration with the experienced and capable team of Ningshing Ubay, emphasizing a vision of mutual success in their future partnership. Shi Chenjia, the General Manager of Ningshing Ubay, echoed the sentiment in her speech, affirming Ubay’s commitment to adapt to the consumer trends of the health-conscious era, embark on new retail transformations, and provide Chinese consumers with healthy products, while jointly fostering the growth of the Chinese and Korean consumer goods markets.

Following the conclusion of the signing ceremony, Chairman Jin Yangzhen of Jung-Kwan-Jang and General Manager Shi Chenjia of Ningshing Ubay graciously accepted interviews with prominent news outlets, including Xinwen Morning News and Zhejiang Daily.

Looking ahead, Ningshing Ubay and Jung-Kwan-Jang will collaboratively chart a new course for their cooperative development, embarking on a journey of shared success. Their collective efforts aim to achieve strategic growth, foster a stronger China-Korea partnership, and deliver premium, health-conscious products to Chinese consumers.

 Ningbo Free Trade Zone Ningshing UBAY International Trade Co., Ltd. is a comprehensive trade growth service provider founded in June 2014 offering cross-border trade and warehousing logistics services.UBAY provides customized brand management services based on the different stages of brand development, meeting the management needs of brands at different stages. Currently, UBAY holds exclusive distribution or sales rights for over 100 overseas brands, including Calbee cereals from Japan, Samyang from South Korea, Seiban—a school bags brand from Japan, Japan’s high-end children's clothing brand Mikihouse, Driscoll’s from the United States, Jinro soju from South Korea, Binggrae—a dairy products brand from South Korea, Rockit’s Apple and NZFB from New Zealand and Jung Kwan Jang ginseng from South Korea. Moreover, UBAY has established deep cooperative partnerships in sales agency or supply chain with brands such as Kirindo, COSMOS, Chemist Warehouse, AliHealth, Cainiao Station and others. As a result of its exclusive distribution and cooperative partnerships, UBAY has built a robust international presence. UBAY’s services cover more than 20 countries around the world, serving over 500 global brands.Apart from its brand partnerships, UBAY has achieved success in its online and offline channel operations. It maintains a strong online presence on popular domestic and international platforms like Tmall Global, JD Worldwide, Netease, Pinduoduo, Douyin, Xiaohongshu, and Amazon. In the offline realm, UBAY's sales channels encompass over 400,000 terminal stores across more than 30 provinces. Additionally, UBAY owns a 200,000-square-meter cross-border bonded logistics warehouse in the Ningbo Free Trade Zone, handling an annual logistics shipment volume of 40 million orders.  UBAY has achieved multiple awards and recognitions since its establishment, including one of the leading enterprises in Ningbo's cross-border e-commerce industry, one of the top 100 service industry enterprises in Ningbo, one of the demonstration e-commerce enterprises awarded by China’s Ministry of Commerce, and one of China's top 500 private enterprises in foreign trade.

Korea Ginseng Corporation (KGC), a subsidiary of KT&G (Korea Tobacco& Ginseng Corporation), proudly presents the prestigious Korean century-old ginseng brand, known as Jung Kwan Jang. With over 120 years of heritage and recognized as a national treasure, Jung Kwan Jang enjoys immense popularity not only within South Korea but also across the globe. It has gained widespread acclaim as a symbol of Korean excellence in more than 40 countries and regions, including China, Taiwan(China), the United States, and Japan.In 2009, Korean Jung Kwan Jang headquarters established its Chinese headquarters in Shanghai, demonstrating its commitment to providing Chinese consumers with exceptional quality red ginseng products. With a steadfast dedication to promoting the well-being and happiness of people, KGC continues to strive for excellence and contribute to the health of individuals worldwide.