On the afternoon of November 18, Ningshing Ubay held a signing ceremony with the famous South Korean food enterprise Binggrae Company in Hangzhou West Lake State Guesthouse, announcing the formal establishment of comprehensive strategic cooperative relationship.

South Korean food brand Binggrae, known by Chinese consumers as "banana milk," is the third Korean brand to be represented by Ningshing Ubay (the others are Samyang, which is the owner of hot chicken noodles, a popular brand on the Internet, and Jinro, a national soju brand).

 Tan Zhengguo, executive vice president of Ningshing Holdings and chairman of Ningshing Ubay, and Ivy Shi, vice president of Ningshing Holdings and general manager of Ningshing Ubay, attended the signing ceremony together with members of Ningshing Ubay’s management team and some partners. Li Kaitong, general manager of Binggrae Food Company, and Ivy Shi, general manager of Ningshing Ubay, said that through in-depth understanding and communication, both sides rely on the outstanding advantages of both sides to achieve the strategic cooperation intention for the common market goal and brand value enhancement, and will work together for common development in the future. Tan Zhengguo, chairman of Ningshing Ubay, expressed warm congratulations on behalf and put forward expectations for the future.

  After the signing of the strategic cooperation agreement between Ningshing Ubay and Binggrae, Ningshing Ubay will be an important partner of Binggrae in China, providing all-round partner for business growth service and support in various aspects, including marketing channels, brand marketing, supply chain management, etc. This year is also the 30th anniversary of the establishment of diplomatic relations between China and South Korea. Ningshing Ubay and South Korea company Binggrae will also take this signing as the starting point to start a new journey to improve the brand value and performance, at the same time for the satisfaction and health of Chinese consumers, and for the common development of Chinese and South Korea consumer goods market.

  Since its establishment in June 2014, Ningshing Ubay has been committed to becoming a leading all-round partner for business growth service provider integrating brand management, warehousing logistics, channel operation and other integrated full-link services, to solve the problem for overseas brands entering China, to help clients effectively expand the Chinese market, and to realize the dual enhancement of brand reputation and value. At present, Ubay has successfully represented more than 100 famous brands around the world. The annual import volume has exceeded 6 billion yuan, the annual order delivery has exceeded 40 million, and the warehouse area has reached 210,000 square meters, ranking the first place in cross-border e-commerce in Ningbo. Ubay has been honored as one of China's Top 500 Foreign Trade Private Enterprises, E-commerce Demonstration Enterprise of Ministry of Commerce, Key import Platform of Zhejiang Province, and one of Ningbo's Top 100 Service Enterprises.

Binggrae Co., Ltd. was founded in 1967. The ice cream, dairy products and other products are very popular with consumers, especially the ice cream series ranked first in the list of consumer satisfaction in South Korea, and it is one of the most representative enterprises in the South Korean ice cream industry. Banana-flavored milk drink, a widely known brand in South Korea, has successfully set a record of 1 million bottles per day and 900 million yuan per year in sales of a single product. It has reached the peak of sales of famous brand products and swept the major marketing awards. It has been praised as the milk of Jars by consumers and has become a popular imported milk drink in China since 2012. Other ice cream products in China's major chain stores, convenience stores also top the sales.