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On January 29, 2026, Ningshing Ubay signed a strategic cooperation agreement with South Korea’s BGF Retail, marking the official start of a new chapter in in-depth strategic cooperation between the two parties.
Min Shengpei, Representative Director of BGF Retail, and Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, signed the business cooperation agreement on behalf of both sides.
As a leading comprehensive retail enterprise in South Korea, BGF Retail upholds its original aspiration of "Being Good Friends with customers". Boasting premium services of CU convenience stores, a sophisticated logistics system and strong innovation capabilities, it has built global influence for the K-convenience store model. Its development philosophy aligns perfectly with that of Ningshing Ubay.With years of in-depth cultivation in China’s FMCG market, Ningshing Ubay takes end-to-end supply chain services as its core pillar. Leveraging its strong strengths in warehousing and logistics, as well as the omni-channel layout covering both online and offline sectors, the company has successfully helped numerous overseas brands take root and achieve steady development in the Chinese market.
The signing ceremony today heralds the grand kick-off of a brand-new journey of cooperation. Ningshing Ubay will fully explore and give full play to its core advantages in channel operation and supply chain management, and make every effort to drive the vigorous development of the CU brand and its high-quality products across China, enabling more Chinese families to truly experience its outstanding quality and heartfelt care.
We look forward to marching forward hand in hand with BGF Retail. Led by innovation, we will pioneer new consumption trends and achieve dual enhancement of commercial value and social influence. In future cooperation, we will forge ahead with dedication and solidarity to write a new chapter of win-win partnership together! Nice to “CU”!
