From March 25th to 27th, 2025, the 112th China Food & Drinks Fair which is regarded as a window for "insight into the industry trend and analysis of development trends", was grandly held in Chengdu.

Ningshing Ubay participated in the exhibition with eight imported food brands, including Nongshim, Binggrae, Brewguru, Nongshim Taekyung，Orion, Jinro, CheongKwanJang of South Korea, and Driscoll's of the United States. The Ningshing Ubay exhibition hall, located in Hall 10, the International Food Hall of the Western China International Expo City in Chengdu, takes red as the main color tone and skillfully integrates the product models of some classic products of the brands, making the whole exhibition hall more visually impact and attracting many merchants and visitors to stop and take photos.

The Ningshing Ubay exhibition hall is equipped with a product display and tasting area and a business negotiation area. The exhibition hall adopts a circular visiting route, and all brand booths are arranged in an orderly manner along the moving line, allowing visitors to view each exhibition area by taking a single tour. Visitors can directly taste the new products and popular products of the brands, enhancing their taste memory and purchasing desire. By combining with the platforms of Little Red Book and Tiktok accounts, visitors are encouraged to take photos,and share them on the platforms, achieving the breakthrough of brand communication. This immersive experience of "visual spectacle + taste feast" has successfully attracted merchants to stop and negotiate.

During the exhibition, the leaders of some cooperative brands of Ningshing Ubay visited the exhibition, and distributors from all over the country came to the booth for negotiations.

From March 20th to 24th, during the hotel exhibition of the Chengdu Food & Drinks Fair , the Nongshim brand and Ningshing Ubay jointly exhibited Nongshim's series of products at the Sheraton Chengdu Lido Hotel and held the "New Product Launch Conference of Nongshim Shin Ramyun Toomba". At the hotel exhibition hall, the new products were introduced to the visiting distributors, and business negotiations were carried out.

As an explorer deeply engaged in the food industry, Ningshing Ubay has always believed that industry events are not only an entrance to business opportunities but also a window for brands to communicate with the times. Under the spotlight of the Food & Drinks Fair, what we showcase is not only products but also our commitment to quality, our enthusiasm for innovation, and our forward-looking thinking about consumption trends. The future is already here, and the trend is surging. Ningshing Ubay is willing to walk side by side with every partner, connecting demands with ingenuity and exploring the market with sincerity!

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