On October 15, 2025, Ningshing Ubay and South Korea’s BGF Retail held an MOU signing ceremony in South Korea, officially kicking off a journey of in-depth strategic cooperation.

Min SuengBae, Representative Director of BGF Retail, and Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, signed the Memorandum of Strategic Cooperation on behalf of both parties.

BGF Retail is a leading enterprise in South Korea’s comprehensive retail sector. “BGF” stands for “Be Good Friends”, which fully reflects the group’s business philosophy of striving to become good friends with customers. Under BGF Retail, the brand“CU”— South Korea’s top convenience store brand — takes its name from the homophone of “see you”. Currently, CU has expanded its stores to countries including Mongolia, Malaysia, and Kazakhstan, with a total of over 19,000 stores worldwide. CU convenience stores are committed to providing customers with fresh and healthy products and services, striving to create a convenient life for customers, and fulfilling the pursuit of contributing to local communities and society. This highly aligns with Ningshing Ubay’s mission: deeply rooting in the Chinese market, dedicated to enhancing the health quality of the Chinese people, and becoming a trustworthy leader in healthy living.

At the signing ceremony, Min SuengBae, Representative Director of BGF Retail, delivered a speech. He stated that it is a great honor to cooperate with Ningshing Ubay, and he looks forward to jointly exploring the Chinese market through this cooperation. In the future, the two parties will carry out in-depth cooperation in multiple fields to create a bright future together.

In the speech, Shi Chenjia, Vice President of Ningshing Holdings and General Manager of Ningshing Ubay, expressed gratitude to BGF Retail for its trust and support. Ningshing Ubay will surely stay true to its original aspiration, always maintain the spirit of pioneering and forging ahead, and continuously bring healthier and more convenient new experiences to more consumers. It will also strive to help BGF Retail’s high-quality products achieve dual improvements in brand value and sales performance in China!

This strategic cooperation is of pioneering significance to both enterprises. It not only helps BGF Retail take a big step forward toward its business philosophy of “providing high-quality products and services anytime, anywhere,realizing customer value, and contributing to social development”but also brings new opportunities for the convenience and health of Chinese consumers’ lives.

The complementary advantages and in-depth cooperation between Ningshing Ubay and BGF Retail will surely open a new chapter, jointly leading a new trend of convenient and healthy living. We are full of confidence in this, and we will take this cooperation as an opportunity to continue exploring and innovating, and unswervingly dedicate healthier, more nutritious, and more convenient products to every consumer who aspires to a healthy and better life. Let’s say together: Nice to“CU”!