From May 18 to 20, 2026, SIAL Shanghai International Food & Beverage Exhibition grandly kicked off at Shanghai New International Expo Centre.As one of the world's three major food exhibitions, SIAL serves as a premier event for the entire food industry chain, an international platform for new product launches, and a strategic gateway to build long-term trade systems and global distribution networks. Over 180,000 professionals from 125 countries and regions worldwide gathered to explore new opportunities in the food and beverage sector.

Ningshing Ubay showcased a range of imported food brands at the exhibition. Its booth is located in Hall W1, the Snack & International General Food Pavilion. Embracing minimalist aesthetics and delivering an open visual experience, the space features a dominant red tone complemented by ample blank areas and crisp geometric lines. We also upgraded large-scale brand installations and displayed our diverse product lines in a well-arranged layout, making the booth a striking visual highlight.

The completion of booth construction marked the official start of the exhibition. Over the three-day event, our team attended this industry gathering with full enthusiasm. Our professional sales team was on site throughout, warmly receiving distributors and partners from across the country, and conducting in-depth discussions on channel cooperation, resource integration and in-depth market development. Meanwhile, our dedicated business team engaged actively with high-quality brand owners at home and abroad, exchanging insights on industry trends, brand empowerment and win-win cooperation.

At the exhibition, the Ubay Snack Paradise carefully created by Ningshing Ubay became the most popular immersive experience area at the booth. It gathered all the star brands showcased at the event, with over a hundred snacks and beverages forming a delightful food wonderland.

Visitors could stroll around the circular tasting counters and explore a wide selection of products, including classic Korean convenience store items, casual snacks for daily enjoyment, and drinks perfect for gatherings. More than just a spot for tasting and taking photos, Ubay Snack Paradise serves as a one-stop hub for product selection and idea sharing, helping every visitor find their favorite treats.

The game area quickly drew large crowds with fun challenges and generous prizes, forming long queues. While waiting, visitors scanned QR codes to learn in depth about the company, products and brand stores.

For Ningshing Ubay, every appearance in the spotlight at exhibitions means far more than a booth space. It is an opportunity to connect deeply with the industry, and also a mirror reflecting our brand growth and market dynamics.At this SIAL exhibition, we presented not only hundreds of premium products from various brands, but also our unwavering commitment to quality standards and sharp insight into consumption trends.The future looks promising. We look forward to meeting industry peers from across the globe at upcoming exhibitions, pursuing our shared passion and writing new chapters together.