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Warm breezes bring gentle warmth, and spring fills the air with vitality. From March 26 to 28, 2026, the 114th National Food & Drinks Fair, a bellwether and barometer of China's food and liquor industry, grandly kicked off in Chengdu.
Ningshing Ubay showcased a host of imported food brands including Nongshim, Orion, Binggrae, Nongshim Taegyeong and Jinro from South Korea.Located in Hall 10 (International Food Pavilion) of Chengdu Western China International Expo City, its booth features a minimalist and airy design. Dominated by red tones, it adopts ample blank space and sleek lines. Giant themed installations for each brand are newly built, displaying a diverse range of product lines, making the booth a major highlight of the event.
Ningshing Ubay's booth features product display & tasting areas as well as business negotiation zones. Its entrance is designed in the shape of a giant gift bag, creating a striking visual impact and drawing numerous merchants and visitors to stop by and take photos. The open interior layout forms an elegant framed view matching the gift-bag entrance, while enabling easy access for guests to tour, communicate and hold business talks.
For Ningshing Ubay, the Food & Drinks Fair is far more than an exhibition. It serves as a platform for industry communication and a testament to our commitment to keeping pace with the times. As a long-term explorer in the food industry, we present not only a full product portfolio, but also our reverence for quality, dedication to innovation and sharp insight into market trends. We look forward to joining hands with all partners to refine products with pragmatism, expand markets with sincerity, and seize opportunities together amid the new era.
